Meet the new face of Young Business Analysts. We have reimagined our brand to champion the curious and the capable – the next generation of business analysis – with a fresh, bold identity.
Why we’ve launched a new brand
Our new identity is designed to resonate with young, ambitious minds ready to take their first steps and grow in their business analysis journey, along with the mentors, partners, and organisations who champion them. By strengthening our visuals and messaging, we can connect more confidently and authentically with the community we represent.
Additionally, a polished, cohesive identity reinforces our credibility, giving members, partners and employers confidence that YBA is a serious, professional and established network built for real opportunity.
From our website to in-person conferences and every touchpoint in between, a unified identity ensures our message is clear wherever people encounter us. We’ve introduced a refreshed logo, colour palette, typography and photographic style that capture the drive and ambition at the heart of YBA.
Rebranding YBA was about capturing the energy of the young business analysts I see in front of me. Every design decision had to feel young, brave and ambitious – because that’s exactly who this brand is for.
YBA has always been about creating opportunities for young professionals. Our new brand finally looks and feels like the community we’ve built: bold, ambitious and ready for what’s next.
